A business plan serves as a manual during business start-up and is a fundamental part of securing financing. Most importantly however, a business plan gives you the chance to completely think through all aspects of a potential business. A business plan should be updated regularly as the business grows and changes are made.
A typical business plan includes the following components:
Cover Sheet
Statement of Purpose
Table of Contents
Executive Summary
1. Concept History and Background
A. Description of Product or Service
B. Idea History
C. Summary of Experience
2. Goals and Objectives
3. Marketing Plan
A. Consumers and Demand
B. Competition
C. Geographic Market
D. Pricing Policy
4. Legal Requirements
5. Form of Ownership
6. Financial Plan
A. Initial Capitalization Plan
B. Projected Income Statement
C. Projected Operating Statement
D. Cash Flow Projections
7. Organization, Management and Staffing Plan
A. Organization Chart
B. Employee Requirements
C. Resumes
D. Personal Financial Statements
E. References
8. Special Considerations
A. Production and Manufacturing Needs
B. Facility Needs
C. Education and Training Needs
D. Land and Utility Needs
E. Research and Development
F. Other
Resources to help you with your business plan:
Sample business plans can be viewed at: